| Goals & Objectives | Target Participant | Competition Theme | Competition Format |
Goals
In the globalised and digitalised era, industries are undergoing rapid digital transformation. Financial technology, in particular, has driven continuous innovation across financial services, including banking, lending, insurance, investment, and payments. Therefore, it is crucial to enhance the digital financial literacy of young people and cultivate proper financial attitudes and behaviours.
In collaboration with the Education Bureau and Hong Kong Economic Journal Education, the Investor and Financial Education Council (IFEC) organises the “Digital Financial Literacy Programme For Youth 2024/25 - Instagram Content Creation Competition” (“the Competition”) for secondary school students in this school year.
The Competition aims to raise awareness among secondary school students about the importance of digital financial management tools and services and their applications. It enables students to understand how these digital tools can facilitate effective personal finance management and assist in achieving financial goals. Moreover, it educates students on the characteristics and potential risks associated with digital investment products and transactions, enabling them to make informed investing decisions.
Through participating in the Digital Financial Literacy Programme for Youth, students can develop their digital financial literacy, enhance their financial capabilities, and prepare to embrace the future development in financial technology.
Objectives
Enhance the digital financial literacy of secondary school students.
Encourage secondary schools to focus on and promote digital financial education.
Raise awareness of the importance of digital literacy through students' creative works.
Target Participant
The Competition is open to all secondary school students in Hong Kong. There are two categories:
| Junior Category | Senior Category | |
|---|---|---|
| Eligibility | S1 to S3 | S4 to S6 |
| Competition Format | Individual | Individual or Teams (2 to 4 Students) |
- All participants must participate in the Competition on a school basis.
- There is no limit on the number of individual and team participants from each school.
- Participants in the Senior Category can only participate in one group.
Competition Theme
Junior Category: My Financial Plan in the Digital Age
Senior Category: Preparing for My Future Investments
Contest Format
Junior Category (S1 to S3)
Competition Format
- Participants are required to create an IG Feed with a caption, based on the competition theme.
- Participants upload the IG Feed and the caption to a public IG account, and add the hashtags ‘#IFEC’ and ‘#數碼財智2425’.
Participants must submit the online application form or download the application form and email it to [email protected].
Content
The content of the IG Feed should demonstrate how young people can make the best use of digital financial tools to develop plans and achieve their future financial goals.
Entry Requirements
- The IG Feed can be created in any format, including words, drawings or photography.
- The maximum number of images allowed for the IG Feed is 4.
- The format of images in the IG Feed must be 1080 × 1080 pixels.
- The IG Feed must include a caption of no more than 200 words.
Language
The IG Feed and caption can be written in either Chinese or English.
Senior Category (S4 to S6)
Competition Format
- Participants are required to create an IG Reels with a caption, based on the competition theme.
- Participants upload the IG Reels and the caption to a public IG account, and add the hashtags ‘#IFEC’ and ‘#數碼財智2425’.
Participants must submit the online application form or download the application form and email it to [email protected].
Content
The content of the IG Reels should illustrate the key factors that novice investors in the digital age need to be aware of and consider when developing an investment plan.
Entry Requirements
- The duration of the IG Reels should not exceed 60 seconds.
- The format of the IG Reels must be 1080 × 1920 pixels.
- The IG Reels must include a caption of not more than 200 words.
Language
The IG Reel and caption can be written in either Chinese or English.
Judging Criteria
- Creativity (30%) - The uniqueness, creativity and novelty of the work.
- Educational and Publicity Effectiveness (30%) - The effectiveness of the work in educating the public on digital financial literacy and promoting awareness.
- Content (20%) - The completeness, depth, and accuracy of the content presented in the work.
- Interestingness (20%) - The ability to capture the attention of young audiences, maintain their engagement, and ensure that the content resonates with them.
Public Online Voting
The top 8 entries in both the Junior and Senior Categories will be shortlisted for public online voting on the Hong Kong Economic Journal Education Instagram account in 28 January to 12 February 2025 6:00p.m. The entry with the most “Likes” in the feed will be presented the “Most Liked Award: IG Feed” (1 winner), and the entry with the most “Likes” in the reels will be presented the“Most Liked Award: IG Reels” (1 winner).
Submission deadline
17 January 2025 (Friday)
Terms & Conditions
- There is no entry fee for the Competition.
- Each participant shall submit only one entry, either in Chinese or English. Duplicate submissions will not be considered.
- Only original, non-award winning, and non-published (online/offline) entries are eligible for the Competition. Plagiarised, translated, AI-generated, award-winning, or published entries (including co-authored submissions) will not be considered. The Organiser reserves the right to disqualify the participant if any violation is found. If a disqualified participant has been awarded, he/she shall return all prizes, certificates and trophies to the Organsier.
- Entry must not contain any information or advertising for commercial products or companies, nor infringe upon any third-party rights (including intellectual property rights, confidentiality rights, or privacy rights). Entry must not contain explicit, violent, pornographic, defamatory, offensive, insulting, controversial, or inappropriate content.
- Upon submission, the Organiser retains the right to publish and distribute all entries and reserves the right to use the entries reproduced in any form for promotion and any other purposes deemed necessary, including but not limited to public exhibitions, the Organiser and Co-organiser’s websites, social media and publications.
- Participants agree to participate in the activities and related promotions associated with the Competition, and understand and agree that photos and videos taken during the Competition may be used by the Organiser for future promotional purposes.
- Personal data collected from participants will only be used for the purposes of handling matters related to the Competition and contacting winners. All personal data will be destroyed within three months after the Competition, except for the names announced as part of the Competition’s conditions.
- By submitting an application in the Competition, participants signify their agreement and acceptance of the above terms and conditions, as well as the binding nature of the terms and conditions set by the Organiser and Co-organiser. The Organiser and Co-organiser reserve the right to accept applications at their discretion.
- In the event of any discrepancies between the Chinese and English versions of the Competition details, rules, terms, and conditions, the Chinese version shall prevail.
- The decision made by the Organiser and Co-organiser shall be final.