| Goals & Objectives | Contestant Groups | Competition Theme | Competition Sessions |
Goals
Living in the globalised and digitalised era, industries are undergoing rapid digital transformation. Financial technology, in particular, has driven continuous innovation in financial services, including banking, lending, insurance, investment, and payments. Therefore, it is crucial to enhance the digital financial literacy of young people and cultivate proper financial attitudes and behaviours.
The Investor and Financial Education Council (IFEC) has designed “Digital Financial Literacy Programme for Youth” and in collaboration with the Education Bureau and Hong Kong Economic Journal Education, organises the “Digital Financial Literacy Programme For Youth 2023/24 - Four-Cell Story and Mini-Movie Competition” (“the Competition”) for secondary school students.
The Competition aims to increase the awareness of digital financial services and cyber risks among secondary school students, helping them to nurture skills required for the safe use of digital personal financial services and protect themselves from financial scams.
We believe that nurturing digital financial literacy among the youth will enhance their financial capabilities and enable them to embrace the future development in financial technology.
Objectives
Inspire secondary school students to actively engage in the learning of digital financial literacy through the Competition
Provide a dedicated learning platform to secondary schools to promote digital financial education
Cultivate talented students to proactively share digital financial literacy knowledge with friends and peers
Contestant Groups
The Competition is open to all secondary school students in Hong Kong. There are two categories:
| Junior Category | Senior Category | |
|---|---|---|
| Eligibility | S1 to S3 | S4 to S6 |
| Competition Format | Individual | Teams of 2 to 4 Students |
- All participants must participate in the Competition on a school basis
- There is no limit to each school on the number of individual and team participants
- Participant in Senior Category can participate in one group only
Competition Theme
Junior Category: Be A Smart Online Shopper
Senior Category: Use Personal Digital Financial Services Safely
Competition Sessions
Junior Category (S1 to S3)
Theme
Be A Smart Online Shopper
Competition Format
Participants are required to submit an idea proposal on any one of the following topics by filling in an application form:
- Choose Online Consumption Platforms Wisely
- Exercise Caution when Managing Online Payments
- Safeguard Personal Information from Online Threats
Submission Requirements
- Have a good understanding of digital financial literacy;
- Answer the questions in the application form to share personal experiences on online consumption and to demonstrate understanding of financial management concepts; and
- Select a topic and prepare an idea proposal (not more than 700 words)
Language
Either in Chinese or English
Judging Criteria
- Knowledge of digital finance and cybersecurity
- Creativity in the idea proposal
- Relevancy to the topic
Submission Deadline
12 January 2024
Senior Category (S4 to S6)
Theme
Use Personal Digital Financial Services Safely
Competition Format
Participating teams are required to submit an application form and a project proposal in PowerPoint format on any one of the following topics:
- Smart use of digital technology to manage personal finance
- Prevention of online financial scams
Submission Requirements
- Have a good understanding of digital financial literacy;
- Answer the questions in the application form to demonstrate the team’s knowledge and use of financial management skills; and
- Select a topic and prepare a project proposal in PowerPoint format (not more than 8 pages)
Language
Either in Chinese or English
Judging Criteria
- Knowledge of digital finance and cybersecurity
- Content and potential impact of the proposal
- Creativity in the proposal
- Relevancy to the topic
Submission Deadline
12 January 2024
Junior Category (S1 to S3)
Qualification for Advancement
Top 40 entries of the Qualifying Round will be shortlisted for the Preliminary Contest.
Competition Format
Shortlisted participants are required to create a four-cell story based on their idea proposal which aims to promote digital financial literacy to youth.
Entry Requirements
- The four-cell story can be in any type of presentation, including photography, drawing, handcraft, comic, words, etc.
- Attach with a brief introduction of the story in not more than 100 words
- The entry can be either in Chinese or English
Judging Criteria
- Relevancy to the selected topic
- Content and presentation of the promotion activity
- Originality and creativity
- Visual presentation and its impact to audience
Submission Deadline
30 April 2024
Senior Category (S4 to S6)
Qualification for Advancement
Top 20 entries of the Qualifying Round will be shortlisted for the Preliminary Contest.
Competition Format
Shortlisted teams are required to create a mini-movie of 3 to 5 minutes based on their proposal which aims to promote digital financial literacy to youth.
Entry Requirements
Mini-movie Format
- Duration: Minimum 3 minutes; maximum 5 minutes
- File Format: MP4 or MOV
- Video Resolution: Minimum 1280x720; maximum 1920x1080
- Language: Cantonese / Mandarin / English
- Attach with a brief introduction of the mini-movie in not more than 100 words
Judging Criteria
- Content and structure of the mini-movie
- Storytelling skills
- Creativity and production skills
- Visual effect and impact to the audience
Submission Deadline
30 April 2024
The top 10 entries of four-cell story from the Junior Category and the top 5 entries of mini-movies from the Senior Category in the Preliminary Contest will be shortlisted for online public voting. The voting will take place in mid-May 2024. The four-cell story and the mini-movie with the highest number of votes will be presented “Most Liked Award: Four-Cell Story” (1 winner) and “Most Liked Award: Mini-Movie” (1 winner). The awards will be announced and presented at the Final Contest cum Award Presentation Ceremony.
Junior Category (S1 to S3)
Qualification for Advancement
Top 10 entries in the Preliminary Contest will advance to the Final Contest.
Competition Format
Shortlisted participants will have 3 minutes to pitch their idea proposal and present their four-cell story to the judging panel at the Final Contest.
Judging Criteria
- Organisation and presentation skills
- Effective use of visual tools
- Executability of the presented ideas
- Clarity and accuracy of the messages
Senior Category (S4 to S6)
Qualification for Advancement
Top 5 entries in the Preliminary Contest will advance to the Final Contest.
Competition Format
Shortlisted participating teams will have 3 minutes to pitch their final project proposal to the judging panel at the Final Contest.
Judging Criteria
- Organisation and presentation skills
- Effective use of visual tools
- Executability of the presented ideas
- Clarity and accuracy of the messages
Terms & Conditions
- No entry fee for the Competition.
- Each participant shall submit one entry only, either in Chinese or English . Any duplicate submissions will not be considered.
- Only original, non-award winning, and non-published (online/offline) entries are accepted for the Competition. Plagiarised, translated, AI-generated, award-winning, or published entries (including co-authored submissions) will not be considered. The Organiser reserves the right to disqualify the participant if any violation is found. If the disqualified participant has been awarded, he or she shall return the prizes, certificates and trophies to the Organsier with a written apology.
- Entry must not contain any advertising of products or companies, or infringe upon any third-party rights (including intellectual property rights, confidentiality rights, or privacy rights). The entry must not contain explicit, violent, pornographic, defamatory, offensive, insulting, controversial, or inappropriate content.
- Upon submission of the entries, the Organiser retains the rights to publish and distribute all entries, and reserves the rights to use the entries reproduced in any form for promotion and any other purposes deemed necessary, including but not limited to public exhibitions, the Organiser/Co-organiser’s websites, social media and publications.
- Participants agree to participate in the activities and related promotions listed in this Competition, and understand and agree that photos and videos taken during the Competition may be used by the Organiser for future promotional purposes.
- The personal data collected from participants in the Competition will only be used for the purposes of handling matters related to the Competition and contacting winners. The provided personal data will be destroyed within 3 months after the Competition, except for the names announced as part of the Competition’s conditions.
- By submitting an application and/or participating in the Competition, participants signify their agreement and acceptance of the above terms and conditions, as well as the binding nature of the terms and conditions set by the Organiser and the Co-organiser. The Organiser and the Co-organiser reserve the right to accept applications at their discretion.
- In the event of any discrepancies between the Chinese and English versions of the Competition details, rules, terms, and conditions, the Chinese version shall prevail.
- The decision of the Organiser and the Co-organiser shall be final.